Retail Media

How AI is reshaping retail media: transparency rules, new attribution models, and practical steps to reach AI shopper agents for networks, brands, and tech providers.

Practical, expert steps to solve retail media fragmentation: centralized platforms, data standardization, first-party data activation, unified measurement and partnerships.

Shoppable media is moving offsite into social, CTV and partner ecosystems. Learn why attribution is the bottleneck and what retail media teams should prioritize.

How commerce media networks, AI-driven discovery and creative, and stronger measurement will reshape retail media in 2026. Actionable guidance for CMNs, brands, and agencies.

Commerce media is forecast to overtake global TV ad revenue by 2025. Learn what this means for marketing budgets, e-commerce pressures and retail media leaders.

Prepare for Jan 2026 LHF rules with practical retail media strategies. Use RMNs, first-party data, in-store digital media and unified measurement to sustain brand reach.

A concise, actionable guide to improving retail media networks with first-party data, omnichannel tactics, segmentation, A/B testing and dynamic creative.

A concise 2026 playbook for retail media leaders: measurement standardisation, practical AI, omni-channel expansion, and the strategic moves that will win budgets.

Walgreens Advertising Group partners with Rokt to bring AI-powered ads for non-endemic brands to the order confirmation page, opening a new monetization channel.

Ocado Ads partners with Epsilon to use COREid for activating verified retail audiences across open web, CTV and programmatic channels — retail media without guesswork.