Retail Media

How combining digital marketplaces and retail media creates a high-margin growth flywheel for retailers. Practical strategy, examples from Walmart, Worten and Rakuten.

Discover how retail media networks and voice commerce combine to capture intent, drive conversions and deliver measurable ROI with practical steps for brands.

Q1 ad spend shifts toward AI-backed measurement and first-party data. Learn why retail media networks are capturing budgets and what brands expect for ROI.

Why hybrid retail media networks give retailers control, flexibility and better monetization for in-store media. Practical steps to build a future-proof stack.

Albertsons Media Collective uses store-level holdouts and low-energy RFID beacons to prove privacy-safe in-store incrementality and drive new-to-category growth.

Advertima, Adtrac and PADS4 unite AI, computer vision and ad orchestration to make in-store digital signage measurable and impression-driven retail media.

A concise guide for retailers on when to build proprietary retail media capabilities and when to partner. Learn what to keep in-house, what to outsource, and how AI shapes a hybrid commerce media model.

Grocery TV adds three senior leaders for retail partnerships, media sales and technology, a move that signals faster rollouts, clearer measurement and scaled in-store retail media.

How Diageo and Tesco used retail media and Dunnhumby data to move retail media from trade activation to a full-funnel marketing infrastructure.