Retail Media

A concise guide for RMN leaders: governance, capabilities, AI-ready investments, and benchmarking priorities to sustain growth in 2025.

Retail media is accelerating as first-party data, e-commerce scale and new measurement tools reshape advertising. Practical moves for brands and retailers.

Consumers reject intrusive personalization yet respond to relevant retail media. Learn practical, privacy-forward strategies using first-party data to boost product discovery and trust.

Forecasts for retail media in 2026: ad spend growth, first-party data strategies, AI-driven ads, omnichannel expansion and new measurement approaches for retailers and brands.

How Costco’s member-first retail media network prioritizes loyalty and merchant alignment over short-term ad revenue, offering a sustainable RMN blueprint.

W23, backed by leading grocers, invests in Topsort to bring AI-driven bidless auctions to retail media, widening access for long-tail advertisers and retailers.

NielsenIQ’s 2026 beauty outlook and what it means for retail media networks. Practical RMN tactics for social commerce, K-beauty, indie brands, and cautious consumers.

CVS Media Exchange uses 90 million addressable profiles, an omnichannel footprint and cross-team cadence to deliver precision marketing, sales uplift and total market growth for advertisers.

Explore recent significant investments in retail technology, including AI, operational intelligence, and retail media networks, and their impact on retail media strategies.

Explore the tension between retail media’s performance metrics like ROAS and brand growth principles. Discover why evolving measurement frameworks are essential for full-funnel retail media impact.