Retail Media

IAB Europe publishes Commerce Media Measurement Standards V2 and Flexi Ad Sizes Guidelines to standardise measurement, simplify creative and build trust.

OpenAI testing ads in ChatGPT signals a structural shift for retail media. Learn why AI-enabled shopping will stick, which revenue streams are at risk, and where retail media can hold advantage.

Albertsons is rolling digital ad screens into over a third of stores, using causal incrementality measurement to prove in-store sales lift for CPG advertisers.

How B2B retailers convert online stores into media platforms using purchase data, precise targeting and practical measurement to drive ROAS.

How Macy’s used Amazon Retail Ad Service to add 175 advertisers, manage data concerns and scale its media arm. Practical lessons for retail media teams.

Six strategic shifts defining retail media in 2026: partnerships, AI orchestration, RMN alliances, trust, creative dominance, and blended physical-social commerce.

A concise roadmap for retail media leaders: how AI, partnerships, first-party data and privacy-compliant strategies define the next phase of commerce media.

Why in-store retail media networks are growing, what technologies power them, and how brands and retailers can measure and monetize physical-store campaigns.

WHSmith North America and In-Store Marketplace roll out a programmatic airport retail media network with audio and 700+ DOOH screens for targeted brand campaigns.

Major retailers are rolling out thousands of in-store digital screens in 2026. See how Kroger and CVS are shifting screens from promotions to brand building and what it means for retail media.