How retailers and brands can take control of programmatic retail media using first-party data, transparent supply, omnichannel reach, AI buying, and accountable measurement.
Owning Your Retail Media Programmatic Strategy Read More »
OpenAI testing ads in ChatGPT signals a structural shift for retail media. Learn why AI-enabled shopping will stick, which revenue streams are at risk, and where retail media can hold advantage.
How OpenAI’s Ad Push Forces Retail Media to Reimagine Its Playbook Read More »
With flat budgets and tighter adspend scrutiny, brands that add retail media to their marketing mix see clearer ROI, faster conversion, and smarter targeting.
Brands Are Winning By Changing Their Marketing Mix: Why Retail Media Matters Read More »
Albertsons is rolling digital ad screens into over a third of stores, using causal incrementality measurement to prove in-store sales lift for CPG advertisers.
Social video and CTV are shifting shopper attention and ad budgets. How retail media networks and brands should respond with creators, serialized content, and shoppable video.
Social Video and CTV: Where Retail Media Ad Spend Is Headed Read More »
How B2B retailers convert online stores into media platforms using purchase data, precise targeting and practical measurement to drive ROAS.
The B2B Retail Media Network Revolution: Turning Purchase Data into Precision Reach Read More »
Practical e-commerce best practices for retail media teams: customer experience, data visibility, payment options, scalable checkout and continuous testing to boost ad ROI.
E-commerce Foundations for Retail Media Success Read More »
How Macy’s used Amazon Retail Ad Service to add 175 advertisers, manage data concerns and scale its media arm. Practical lessons for retail media teams.
Macy’s Coopetition with Amazon RAS: Retail Media Lessons for Brands Read More »
Agentic ad tech promises goal-driven AI agents for retail media. This concise guide explains protocols, the evolution vs revolution debate, and practical implications.
Agentic Ad Tech in Retail Media: Evolution or Revolution? Read More »
CES 2026 briefing for retail media: RMN expansion, CTV shopping and targeting, agentic AI use cases, plus three actions for teams to adopt now.
CES 2026: What Retail Media Leaders Must Know About CTV and Agentic AI Read More »
