Omnicom is folding shopper agency TPN into its Flywheel commerce unit to create a connected commerce offering that combines shopper data, retail media tech, and client-centric teams.
Omnicom Folds TPN into Flywheel to Unite Retail and Shopper Media Read More »
Walmart is leveraging the Vizio acquisition, first-party shopper data and CTV to scale Walmart Connect, redefine measurement and pressure RMN competitors including Amazon.
Walmart’s Retail Media Ascent: Vizio, CTV and the New Measurement Play Read More »
Major agency groups are racing to turn data into retail media performance. Learn how Publicis’ Epsilon and Omnicom’s Omni reshape commerce media, why integration beats ownership, and what brands and retailers should do now.
Data Supremacy in Retail Media: Why Integration, Not Ownership, Wins Read More »
How shoppable video is reshaping retail media networks — consumer engagement, AI acceleration, fragmentation challenges, and strategic steps for publishers, retailers, and brands.
Shoppable Video: Driving Measurable Outcomes for Retail Media Read More »
2026 reshapes retail media: in-store networks, performance TV, first-party data and new revenue paths from 3P marketplaces. A concise roadmap for brands and RMNs.
Retail Media’s Defining Year: What Brands Must Do in 2026 Read More »
A concise roadmap for retail media in 2026: growth hotspots, measurement shifts, content priorities, and why first-party data will decide winners.
Retail Media’s Next Wave: Strategic Predictions for 2026 Read More »
A concise review of 2025 retail media: how AI, new ad formats, non-endemic ads and operational shifts drove RMN performance and measurable ROI.
How algorithmic discovery, first-party data, AI and quick commerce will reshape retail media in 2026. Strategic actions for networks, brands and agencies.
Media’s Reset: What It Means for Retail Media in 2026 Read More »
Payment innovations are turning payment providers into ad channels. Learn how Financial Media Networks and payment signals reshape retail media strategy.
Why legacy FMCG brands are premiumizing products and how retail media, social commerce and quick commerce help them win Gen Z and millennial shoppers.
Legacy FMCG Brands and Premiumization: How Retail Media Helps Win Gen Z Read More »
